5 years of slicke

The slicke beginning: June 2020

Five years ago, in June 2020—right in the thick of COVID—we decided to shake up barbering in Brisbane.

We opened our doors with one chair, one barber, and a different kind of vibe: no shopfront • no foot traffic • no walk-ins • no queue • no noise. Just appointment-only grooming in a private, luxe space designed for modern men who want more from their barber.

Slicking achievements

  • 9,000+ appointments1,100+ clients3,000+ package experiences1,100+ Australian-made grooming products sold

  • An average return rate of 1.5 visits per month and a retention rate north of 95%— the slickest kind of loyalty

  • 130+ five-star reviews, #2 spot in The Courier Mail’s Best Brisbane Barbers 2023, and a ranking in The Best Brisbane’s Top Barbers 2025

Five years ago, I took a chance. Amid a COVID-19 lockdown, I decided to start something new. A different kind of barber. No queues. No noise. Just good grooming. I’m blown away by the love and loyalty from every slicker who’s walked through the door. Thank you for making this little dream the slickest ride. We couldn’t have done it without you. To mark the occasion, we’ve got a sharp new look, but we’re still the same slicke.
— Dieter (AKA Peter)

Redefining men’s grooming

More than numbers, we’ve redefined what men’s grooming can be:

  • Facials and waxing as common as a clean fade or sculpted mullet

  • One-on-one services—razor-sharp beard treatments, glow-up facials, and no-nasties shampoo rituals—entirely bespoke, with top-tier tunes, real conversation, and zero distractions


New look, same slicke

To mark this milestone, we’ve sharpened our entire look and lineup:

  • New logo that’s punchy yet familiar.

  • Playful fonts, refreshed packaging, and a refined online experience.

  • A new purpose—Be yourself. Be Slicke—celebrating everything unique about each of you.

  • Launch of the Ziff Package, our bold new beard offering: precise beard cut • deep treatment • rejuvenating facial • sharp brows. It’s everything your face furniture deserves—minus the pretence.


Embracing trends & our slickers

Over the past five years, we’ve seen a shift in what Aussie men want:

  • The rise of the skin fade

  • The (re)birth of the mullet

  • The new wave of men’s skincare

We’ve been here for it all, helping our community evolve their style with confidence. Our Slickers return regularly because they care about how they look—and how they feel.

(More) slicke + ethical

Slicke is getting greener: later this year, we’ll expand our Slicke + Ethical program with new sustainability steps alongside our existing packaging recycling.

Bring back your clean, empty Dieter Slicke packaging in-store and get 20% off your next product.


Still the same slicke

Underneath it all, we’re still one chair, one client at a time—still the same ethos: no fluff • no noise • just premium, private grooming.

Thanks for five incredible years of fresh fades, clean cuts, tight lines, and smooth skin. Whether you’ve been with us since day one or just found us, we’re chuffed to have you.

Here’s to what’s next—and to keeping Brisbane Slicke.

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